marca do Jornal A TARDE

 

Google supera Apple


ranking

WPP

O GOOGLE ultrapassou a Apple e reassumiu em 2016 a liderança do ranking BrandZ, desenvolvido pela consultoria de marketing e marca da WPP, a Millward Brown, que reúne as 100 marcas globais mais valiosas.

O valor da gigante de tecnologia cresceu 32% em um ano, atingindo US$ 229 bilhões, enquanto a APPLE, vencedora no ano passado, caiu para a 2ª posição, com uma queda de 8% e US$ 228 bilhões.

Segundo o levantamento, “inovação contínua, aumento da receita de publicidade e o crescimento do negócios em nuvem ajudou ao Google” recuperar a primeira posição.

A Microsoft permanece em 3º lugar, avaliada em US$ 122 bilhões, seguida por AT&T.

Duas marcas ícones, Marlboro e Coca Cola deixaram o top 10 pela primeira vez desde 2006, desbancadas pelo Facebook (5º lugar) e Amazon (7º lugar), que fizeram sua estreia no clube das “10 mais”.

Interessante reforçar que 1/3 da lista é dominada por empresas de tecnologia.

Clique aqui para ver a lista completa.

 

fonte: globo.com

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