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Personagem de teatro vira APP para dispositivos móveis


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É fato que a ida para plataforma de dispositivos móveis é uma tendência em diversos segmentos, porém, não é comum vermos o segmento teatral sendo inserido neste contexto.

Com o pensamento inovador, a atriz, produtora e gestora cultural baiana, Maria Prado de Oliveira, resolveu encarar a tecnologia utilizando Aplicativo para dispositivos móveis como meio para divulgação de um dos seus personagens: A Vovó Lulu.

Foto Maria Prado de Oliveira 4

A Atriz, Produtora e Gestora Cultural, Maria Prado

Apesar de criada em texto teatral, Vovó Lulu apareceu pela primeira vez para o público em audiovisuais na web, depois foi para o palco em teatro, local para o qual foi pensada originalmente, em seguida, para praças numa versão de rua, teve o texto impresso em HQ (revistinha em quadrinhos), com 500 exemplares distribuídos em praças de Salvador durante as apresentações do evento “Vovó Lulu na Praça”, e, agora, vai ser um aplicativo para cultivar virtudes, além de uma boneca com fins educativos para discutir em salas de aula, por arte-educadores e seus alunos, as relações entre idosos e mais jovens. O aplicativo estará disponível para downloads nas plataformas IOS (Apple) e Android.

No evento de lançamento do aplicativo e da boneca, para convidados, no dia 28 de abril (quinta-feira), às 20h, no Teatro SESI, Rio Vermelho, a autora, que também será Mestre de Cerimônia neste dia, vai conversar com a própria personagem que interpreta através da técnica do video mapping. Algumas cenas da peça vão ser projetadas nesta técnica, sendo que em algumas delas, a bailarina, Aline Moreira, que vive o espírito jovial de Vovó Lulu no espetáculo teatral, estará dançando no palco simultaneamente com as imagens do mapping. Haverá também entrevistas, ao vivo, com os arte-educadores que vão trabalhar com a boneca, além dos consultores e desenvolvedores do Aplicativo. Além disso, todos os convidados receberão o texto da peça no formato da revistinha em quadrinhos.

Vovó Lulu já esteve em duas temporadas (2013 e 2014), no Espaço Xisto Bahia, ganhou uma versão para as ruas, “Vovó Lulu na Praça”, tendo percorrido 10 praças, de 10 diferentes bairros de Salvador, num projeto selecionado pelo edital “Arte Todo Dia”, da Fundação Gregório de Mattos, Prefeitura de Salvador, em 2015.

A médio prazo, nessa perspectiva de transmídia, Vovó Lulu também vai ser transformada num filme de animação.

Primeira Tela

Há uma página no Facebook, sobre a personagem, com mais de 4.000 curtidas, para quem quiser conhecer: Facebook 

Para baixar o aplicativo na Apple Store e Google Play, digite: Vovó Lulu

 

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